It’s always nice to know that folks that don’t pay property taxes and charge us exorbitantly for health care- don’t think highly enough of local professional marketers and design firms. They went to Indiana for their brand refresh:
The rebrand was led by Kettering Health’s internal marketing team of more than 30 people with support from Ten Adams, a healthcare branding, marketing and advertising agency based in Evansville, Indiana.
Source: Kettering Health executive Tim Dutton: Here’s why we rebranded – Dayton Business Journal
Note- when Children’s Medical Center rebranded– they invested in local talent- Graphica. It was one of their last big projects before they merged with Upward Brand Interactions. They got transformative beautiful, strategic (although expensive to silkscreen) work.
If you are interested in rebranding, or advertising, or marketing help in Dayton Ohio- there are a whole bunch of agencies to choose from. Check out this list: Agencies that aren’t The Next Wave
Charles Kettering bought what Dayton built- and he helped build Dayton. Too bad the people carrying on his legacy don’t see it that way.
One of the first things I actually agree with that you’ve written about. But why would a racist health system (a Caucasian nurse comfortably called a Grandview patient a n*gg*r and is still employed) want to actively spend money in the city where it makes its millions? That would show a culture of caring.